Abstract

While creating a product from technology innovation can pose enormous technical challenges, this article suggests that the real barriers to commercialization are primarily market-related. Here we'll highlight the give-and-take between supplier and customer that is key to market-creating innovation and new business wealth, as new products are defined and selling challenges are overcome.

IEEE Canadian Review La revue canadienne de l'IEEE Summer / Été 2002 No. 41

Last update - 2002,07,09 - la dernière mise à jour